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What is a CMR? Certified Marketing Representatives (CMR's) are agents who place and manage Yellow Pages and search marketing programs for clients that advertise in multiple states. As a CMR, Xxela will research markets and directory headings to plan optimal advertising. Xxela will also design ads, write copy and deliver artwork on time to all publishers as well as negotiate lower rates and ensure correct placement and billing with the thousands of directories. CMR's must be licensed and certified by the Local Search Association (LSA).

LSA is the association of the publishers, marketers and suppliers responsible for producing Yellow Pages directories in more than 20 countries. Founded in 1988, LSA has been instrumental in leading, serving and growing a print and electronic media industry. Visit the LSA Website

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